Regardless of how thorough and focused your research and strategy are, they’re only as
successful as the numbers they generate.
The increase in the number of qualified leads received by X-Copper from their paid marketing campaign.
Increase in conversion rate for X-Copper’s paid marketing campaign, over the Law & Government sector average of 7.45%. X-Copper’s conversion rate is 12.56%.
Increase in click-through rate (CTR), from 2.95% to 6.01%. In addition to boosting ROAS, a higher CTR results in a higher Quality Score from Google, which reduces the cost-per-click.
Average order value (AOV), for an X-Copper client (assuming a 50/50 split between traffic- and criminal-related clients), versus CPC (cost-per-conversion).
Clicks to the X-Copper site from their media impressions in one year.
Number of qualified leads, in the form of calls and online form submissions, in one year.
Number of online paid media impressions in one year.