UNIS Technology
UNIS Technology
UNIS Technology Ltd., has been a leader in the game manufacturing and distribution industry for over 30 years, they approached us for a modern and user friendly B2B website.
The Challenge
UNIS Technology was already a highly respected and established brand in their industry but wanted to boost the user experience and design of their website with these goals in mind
Enhancing Lead Collection and Brand Awareness
They wanted improved high-quality lead collection, increased website traffic, and heightened brand awareness, particularly for their new products to increase conversion.
Optimizing Product Presentation
UNIS has a vast catalogue of products that needed to be showcased at their best, incorporating videos, photo galleries, and clear presentation.
B2B Catalogue Utilization
Together we wanted their industry partners to see their website as a “living catalogue” making product and industry insight information accessible and user-friendly.
Overall User Experience Enhancement
The goal was to make the website experience as seamless as possible, aesthetically modern, and engaging, while maintaining clarity and accessibility.
Our Solution
To address these goals, we began a comprehensive website redesign project with the following strategies and approaches:
Improved Product Visibility
We wireframed new product page landing pages and collaborated to fine-tune the details for a bespoke and effective presentation. Featured sections and multi-media were consciously added to encourage users to move seamlessly throughout the website.
Strengthened Brand Identity
We worked within UNIS’s established brand guidelines while making the design fresh and with accessibility standards in mind. We created design standards throughout the website to embed a strong identity in users’ minds.
Enhanced Visual Engagement
The addition of more videos, hover-over animations, and an artistic balance between corporate and visually engaging elements were used to make the website stand out next to competitors.
Before
After
The Results
Efficient Navigation and Modularity
The website's navigation became more effective based on user testing and we simplified the process of finding and associating products. We also built the back-end of the website in a way that UNIS could have the utmost control over website elements.
Improved Product Presentation
The intentional and effective presentation of products and user experience surpassed that of competitors based on market research which created a valuable live catalogue for B2B clients.
Enhanced Brand Awareness
The new website design contributed to a stronger brand identity, enhancing UNIS Technology's online presence and credibility by leveraging their current brand and modernizing/enhancing it.
User-Centric Approach
The user experience was improved based on wireframing, UX considerations, and accessibility standards making product information clearer and more accessible, ultimately enhancing the website's usability.
The Takeaways
Whether you are in a creative industry or not, B2B engagement was of the utmost importance for UNIS. This redesign highlights the importance of strategic and considerate planning to promote lead collection, brand awareness, and uniquness in a competitive industry.
By focusing on slick yet corporate design elements, improved navigation, and UX friendly decisions, NVISION and UNIS achieved a more effective online presence, setting a new standard of excellence in their industry.
UNIS is delighted to express our satisfaction with the exceptional services provided by NVISION. The team at NVISION demonstrated an unparalleled level of professionalism, creativity, and technical expertise throughout the entire website design process. They exhibited a keen understanding of our vision and brand identity, translating it into a visually stunning and user-friendly website. Thank you!
Karen
Director of Marketing UNIS
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