Who They Are
UNIS Technology Ltd., has been a leader in the game manufacturing and distribution industry for over 30 years. They are a group of passionate innovators and gamers at heart who are dedicated to creating immersive experiences for audiences from all walks of life.
Industry
Gaming - B2B
Location
Markham, ON
The Challenge
UNIS Technology was already a highly respected and established brand in their industry but wanted to boost the user experience and design of their website with these goals in mind
Enhancing Lead Collection and Brand Awareness
They wanted improved high-quality lead collection, increased website traffic, and heightened brand awareness, particularly for their new products to increase conversion.
Optimizing Product Presentation
UNIS has a vast catalogue of products that needed to be showcased at their best, incorporating videos, photo galleries, and clear presentation.
B2B Catalogue Utilization
Together we wanted their industry partners to see their website as a “living catalogue” making product and industry insight information accessible and user-friendly.
Overall User Experience Enhancement
The goal was to make the website experience as seamless as possible, aesthetically modern, and engaging, while maintaining clarity and accessibility.
The Solution
To address these goals, we began a comprehensive website redesign project with the following strategies and approaches:
Improved Product Visibility
We wireframed new product page landing pages and collaborated to fine-tune the details for a bespoke and effective presentation. Featured sections and multi-media were consciously added to encourage users to move seamlessly throughout the website.
Strengthened Brand Identity
We worked within UNIS’s established brand guidelines while making the design fresh and with accessibility standards in mind. We created design standards throughout the website to embed a strong identity in users’ minds.
Enhanced Visual Engagement
The addition of more videos, hover-over animations, and an artistic balance between corporate and visually engaging elements were used to make the website stand out next to competitors.
Before
After
The Client has
their say
UNIS is delighted to express our satisfaction with the exceptional services provided by NVISION.
The team at NVISION demonstrated an unparalleled level of professionalism, creativity, and technical expertise throughout the entire website design process. They exhibited a keen understanding of our vision and brand identity, translating it into a visually stunning and user-friendly website. Thank you!
nvision team
UNIS was an absolute pleasure to work with. From the very beginning they were excited to collaborate and provide vital insights into their industry. I am so pleased with the fun yet professional results and am proud of our partnership!
I am grateful for the opportunity to work on this project with a considerable degree of creative freedom which allowed for a truly immersive and enjoyable design process that met the project’s objectives!
Other Case Studies
Elastify Elastify is Canada’s first Open-Sourced IT Service Delivery firm, solely focused on building and fostering an ecosystem of the market’s best IT service delivery professionals and partners.
Industry
Technology
Location
Toronto, ON
Joerns Healthcare Joerns Healthcare is a prominent player in the healthcare industry dedicated to designing and manufacturing a wide range of medical equipment and solutions.
Industry
Health Care
Location
London, ON
Del Fresco Pure
Del FrescoPure®, a family-owned company for over 60 years, champions the marriage of flavour and nutrition with pioneering greenhouse techniques. Inspired by family heritage and matriarch Fidela's recipes, they specialize in hydroponic produce grown fresh across North America, led by CEO Carl Mastronardi.
Industry
Greenhouse Produce
Location
Kingsville, ON