UNIS ships to 60+ countries, employs 1,000+ people, and develops numerous game titles in tight windows. The website couldn't tell that story. We rebuilt it as a real B2B foundation.
The Challenge
“B2B manufacturers don’t sell to consumers. They sell to distributors and operators, and the website is the seam that has to hold both relationships.”
— NVISION Audience note
UNIS is one of the largest amusement machine manufacturers in the world. The product range spans redemption games, arcade games, kiddie rides, prize machines, and VR and indoor rides, sold into family entertainment centers, trampoline parks, shopping centers, movie theaters, bowling centers, and arcade operators across the US and internationally.
The website wasn’t telling that story. Brand awareness was weak, the experience didn’t communicate the scale of the business, and there was no secure environment for distributors to access pricing, game settings, machine usage data, or test runnings.
Product information lacked the depth and presentation quality needed to support B2B purchase decisions. The site wasn’t optimized for digital marketing, and the brand experience didn’t reflect the calibre of the products UNIS actually puts on the floor.
Our Approach
We rebuilt unistechnology.com as a B2B digital foundation built around how distributors and operators actually evaluate, inquire about, and purchase amusement equipment — clear product categorisation, conversion-ready PDPs, and a gated Distributor Portal for the materials that can't live on the public site.
Step 01
Distributors and operators each need different things from the site. Filtered product browsing by location and game type. A clear path to inquire on every PDP. Trade show coverage that mirrors how UNIS actually goes to market.
Step 02
Conversion-focused PDPs with above-the-fold inquiry forms. Home page structured for credibility. Distributor Portal built as a gated environment for confidential materials.
Step 03
Announcement bars, pop-ups, and email capture giving the team room to support campaigns and product pushes. The site finally working as a lead-gen asset for the business.
The Work
The numbers that matter.
Brand experience
Aligned
To real scale
The site finally matches what UNIS actually is — a global manufacturer with the pace and product depth to compete at the top of the industry.
Distributor friction
Removed
Portal live
Partners now have secure access to confidential materials. Friction between UNIS and its sales channel eliminated.
PDPs
Conversion-ready
Inquiry-first
Above-the-fold inquiry forms and pre-filled fields turning interest into qualified leads on the same page.
Trade shows
Integrated
Into the digital footprint
Event pages with show dates, locations, and product previews — trade show presence finally connected to the website instead of running parallel.
YOUR TURN
Book a 30-minute strategy session.
No pitch, no pressure. You walk away with a plan, either way.
Book a free 30-minute strategy session.
We’ll discuss your goals, identify what’s holding you back, and create a clear path forward—with zero obligation.
We’ll get back to you within 24 hours (usually much sooner) to schedule your call.
Even if we’re not the right fit, you’ll walk away with actionable insights for your business.
We respect your privacy. Your information will never be shared.
