Exhibition Place

The Challenge

Strategically located in downtown Toronto, yet close to an airport, railway stations, and major highways, Exhibition Place is the largest conference and entertainment site in Toronto. It features multiple, state-of-the-art venues to serve all sizes of events, including several uniquely historical, architecturally significant heritage buildings, open parks and gardens.

A new Exhibition Place website had to avoid confusion with the events being held on the site, and position the location as the go-to destination for event planners. Those planners, and other target demographics, including the public and event exhibitors, needed clear information about venues, what they offered and what sets Exhibition Place apart from their competition. “We want to position ourselves as futuristic, plugged into local and national and international events. We want to be a reference for everybody else. Pivot into the new way of events.”

The Solution

The first step was to create a web development strategy so that the website would simultaneously meet the needs of web visitors and Exhibition Place’s business goals. The basis of that strategy was an Information Architecture Brief, which provided the roadmap for reaching those objectives.