Our Work Del Fresco Pure

Del Fresco sought NVISION’s expertise to revamp their website. Key challenges included:

• Accessibility: Ensuring compliance with Ontario accessibility guidelines, AODA (Accessibility for Ontarians with Disabilities Act) regulations, and industry standards.
• Outdated Design: The existing website needed a modern design overhaul and technological upgrade.
• Content Disconnect: Bridging the gap between their fresh produce and other website content.
• Sales Process Inefficiency: Streamlining lead management for the sales team to differentiate between consumer inquiries and sales opportunities.
• Branding: The website didn’t properly convey Del Fresco’s unique value proposition, which centers on growing more than produce by actively nurturing healthy communities, throughout the entire website design.

Originally NVISION was contracted to help out with just the development of the website. Still, the creative team shared an enthusiastic strategic direction that was added to the scope of the project.

• Accessibility Focus: Extensive attention was given to exceeding contrast standards and crafting clear CTAs throughout the user journey. Multiple audits ensured an inclusive website exceeding all accessibility requirements.
• Content Bridge: A tagging system was implemented to connect fresh produce with relevant news and recipes, weaving a “real world” connection to their offerings. This showcased their commitment to growing healthy communities alongside healthy fruits and vegetables.
• Sales Optimization: A dedicated user journey and form were created for the sales team, allowing for future integration with major CRM platforms, streamlining lead management and improving efficiency.