Diocese of Toronto
Unifying 200 diverse communities with over 376,000 members through a new website that was easy to use and maintain.
The Background
While its roots reach back many centuries, and it was founded in Toronto in 1839, the Diocese of Toronto is a modern, diverse and active organization. The equivalent of the ‘head office’ of the Anglican Church in Toronto and central southern Ontario, the Diocese oversees over 200 church communities, with a membership of 376,000 spread over 26,000 sq. kms.
The community includes diocesan staff, clergy, parish staff, parish members and seekers; all of whom are diverse in ethnicity, culture, linguistics, experience and theology.
The Challenge
The old Diocese website had become outdated. Its structure was not designed for the demands placed on it to serve the increasingly broader, more diverse Church communities.
New, high-demand information was often added to the ‘bottom’ of the site, making it difficult to find. Of particular concern was the site’s inability to meet the needs of seekers; those who may be new to the community and curious to find out more about the Church.
The Solution
In working with the Diocese through the discovery phase of the site development, we narrowed the focus of the site to two main target audiences.
But, as simply and clearly as we managed to outline the audiences, ensuring they found what they were all looking for was just as complex. Formulating a clear strategy was key to accomplishing everything else.
Diocesan staff, parish leaders and congregational members
As a practical resource for Diocesan corporate, governance, news and events information.
Membership and others who seek spirituality
To offer welcoming, pertinent information that encourages thoughtfulness, and the desire and opportunity for engagement.
Before
After
The Testimonial
It has truly been a pleasure to work with NVISION on our website rebuild. Every member of the team is incredibly skilled and responsive. From the first proposal to the finished product, I’ve been impressed with their professionalism and their attention to detail, as well as their focused but laid-back vibe. George and his team inspired us with their vision for what our site could be, took the time to understand our organization and our audiences, and delivered a beautiful website with very little stress. I’m looking forward to our ongoing relationship!
Martha Holmen
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