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HOW A HARD TO NAVIGATE CATALOGUE BECAME POLY BLOW MOULDING'S BEST SALES TOOL

A modern, responsive rebuild turned a hard to navigate catalogue into a clear, spec driven product experience, giving buyers a direct path from browsing to order request.

Full Product Library, Rendered In 3DCATALOGUEEvery stock bottle and jar rebuilt as a 3D render matched exactly to its technical specifications.
Built For Spec Based BrowsingNAVIGATIONA catalogue structured around how buyers actually evaluate packaging, material, neck finish, capacity, and bottle type.
From Product Interest To Order RequestCONVERSION PATHClear calls to action built around a direct path from browsing to submitting an order request.
Fully ResponsivePLATFORMA modern, mobile friendly experience replacing an outdated, hard to navigate site.

The Challenge

The problem they came to us with.

Poly Blow Moulding manufactures rigid plastic packaging across a wide range of materials, sizes, and neck finishes, everything from half ounce jars to 4 litre bottles in HDPE, PET, and PVC. That range is a real strength. The old website didn’t show it.

The product catalogue was difficult to view, with no clear way for buyers to browse by the specs that actually matter, material, capacity, neck finish, and bottle type. Calls to action were unclear, so interest rarely turned into an order request. And the site wasn’t responsive, making it harder for buyers to research products on the device in front of them.

Our Approach

How we solved it

Step 01

Audit & Diagnose

We mapped the full product catalogue against how buyers actually search for packaging, by material, capacity, neck finish, and bottle type.

  • Full catalogue and navigation audit
  • Buyer search behavior mapped against product taxonomy
  • Conversion path review from product page to order request

Step 02

Rebuild the Catalogue

Every stock product was rebuilt using 3D renders matched exactly to technical specifications, giving buyers a clear, accurate view of what they’re evaluating.

  • 3D renders built to match technical specs exactly
  • Catalogue structured around material, capacity, neck finish, and bottle type
  • Fully responsive experience across every device

Step 03

Build the Path to Order

Site structure and calls to action were rebuilt to create a direct line from product interest to an order request.

  • Clearer calls to action throughout the catalogue
  • Simplified path from product page to order request
  • Structure built to support both stock and custom product inquiries

 

YOUR TURN

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