600% more new patients, one year after we rebuilt the engine.

A board-certified plastic surgery practice in New Brunswick had the demand. What they did not have was a site, a funnel, or a follow-up system that could catch it.

New patient leads600% Year-over-year increase, measured against the twelve months before launch.

Appointment requests46% Quarter-to-date lift, blended across surgical and non-surgical consults.

Shop transactions38%Increase in skincare product sales, driven by lifecycle email and on-site shop.

The Challenge

The demand was real. The path to the chair was broken.

“From the outside it looked like a marketing problem. Underneath, it was infrastructure.”

— NVISION strategy note, project kickoff

Allura had real demand. Surgical consultations, injectables, skincare, product sales, all of it, all under one roof. The problem was the path from first click to booked consultation. Their site could not handle e-commerce. Their paid ads kept getting flagged for surgical keywords. Patients who browsed without booking simply vanished, with no way to bring them back.

The clinic was losing high-value patients to friction they could not see. From the outside it looked like a marketing problem. Underneath, it was an infrastructure problem.

Our Approach

How we solved it

We applied the Lifecycle Marketing framework. Every patient sits somewhere on a journey from Awareness to Advocacy, and the existing setup only served the people already ready to book. We rebuilt the site as the conversion engine, then wrapped paid, SEO, and email around it so every stage moved forward.

Step 01

Map the Lifecycle

Patient journey mapped end to end, from first search to repeat product purchase, so every gap had a named owner.

Patient journey audit
Paid policy review for surgical terms
Call + form attribution
Shop-ready infrastructure spec

Step 02

Rebuild the Engine

A new site with e-commerce, a frictionless consult flow, and procedure pages engineered for the exact query that brought the patient in.

Full website rebuild
Integrated skincare e-commerce
Consult request flow
Procedure-specific landing pages

Step 03

Wrap Demand Around It

Paid for surgical and non-surgical audiences, each with its own creative and landing page. SEO on high-margin procedures. Email that caught the patients who did not book the first time.

Segmented paid campaigns
Procedure-level SEO
Lifecycle email series
Repeat purchase automation

The Work

What we built.

Homepage · Before

Homepage · After

Integrated e-commerce. Skincare and post-procedure products, sold online between visits, with lifecycle email driving repeat purchase.

New patient leads, twelve months. A flat prior-year baseline compounded into a 600% lift. Same market, same practice, new infrastructure.

The Results

The numbers that matter.

New patient leads

600%

Year-over-year

Form, call, and chat leads with surgical or non-surgical consult intent.

Appointment requests

46%

Quarter to date

Quarter-over-quarter increase, blended across all treatment lines.

Shop transactions

38%

Increase

Skincare and product sales online, driven by lifecycle email and site shop.

Procedure pages ranking

Top 3

Organic positions

High-margin procedures moved into top-three local results inside the year.

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600% more new patients, one year after we rebuilt the engine.

The demand was real. The path to the chair was broken.