Optimizing Digital Transformation
The content sections on FlexITy’s old site competed with each other for attention. User experience (UX) becomes more critical than ever for a website that has so much to offer. It means developing an entirely new information architecture before even starting content and design. We focused on structuring the site so users can find what they need quickly; in a logical, natural order.
The interface layout and design is streamlined to minimize confusion and give every piece of information the chance to be seen and heard. Creative imagery and clear graphics are used to tell complex stories at a glance. Compelling microcopy and calls-to-action are strategically placed throughout the site to assure users they can “Get Answers”. Finally, the entire package is wrapped in a fresh design that cleverly strikes the perfect balance between graphic creativity and persuasive communication.