This eCommerce Clothing Brand is a menswear store for those with a fine eye for detail and a strong sense of good taste, offering the very best in clothing. They were well known in their local suburb but they wanted to expand their reach throughout their city and country.
NVISION proposed a strategy which helped acquire new customers without spending any money on advertising using email marketing. As the client’s products were in the higher dollar range, we focused on increasing the number of people reading the emails and clicking to visit the website.
As a result, we’ve increased their average click-through rate for emails from 2.8% to 6.3% in 9 months (2% higher than the industry average) and the number of users visiting the website has resulted in the highest revenue they’ve seen of all time.