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Case Study · eCommerce

A website overhaul and a rebuilt email strategy drove a 70% revenue increase.

A website overhaul and a rebuilt email strategy worked together to grow organic visibility, sharpen brand authority for a high end audience, and turn traffic and subscribers into repeat revenue.

Case Study Hero
REVENUE+70%Increase in annual revenue over 9 months, driven by a rebuilt website and email strategy working together.
ORDER VALUE+23%Growth in average order value, supported by stronger site experience and more relevant email offers.
RETENTION+25%Rise in returning customer rate, as both channels worked to bring customers back

The Challenge

THE PROBLEM THEY CAME TO US WITH

“NVISION understood our brand from the start. They didn’t just send more emails or rebuild a site, they built a strategy that matched who we are and who we’re speaking to. The growth speaks for itself.”

-Araxie Keshishian, Eds Fine Imports

Eds Fine Imports sells to a high end clothing audience, a segment that expects brand authority before it expects a discount. Two things were holding that back. Their website wasn’t built to reflect the brand’s positioning or perform well in organic search, so it wasn’t earning the visibility or trust it should have. And their email list was small and undernourished, not positioned to separate the brand from its competitors in a crowded luxury space.

Treated separately, neither channel was doing enough. The website wasn’t driving enough qualified traffic, and email wasn’t converting the traffic it did have into repeat customers.

Our Approach

How we solved it

Step 01

ESTABLISH BRAND AUTHORITY

We reviewed competitors and industry benchmarks to define a messaging position that matched the expectations of a high end audience, then applied it consistently across the website and email.

  • Competitor and industry benchmark review
  • Brand voice built for a luxury audience
  • Consistent messaging across site and inbox

Step 02

REBUILD THE WEBSITE

The site was overhauled to better reflect the brand and perform in organic search, giving the business a stronger foundation to earn and hold visitors’ attention.

  • Site rebuilt for organic search performance
  • Experience redesigned to reflect brand positioning
  • Structure improved to support longer, more engaged visits

Step 03

GROW THE LIST

Growth started with the list itself. A larger, better nurtured list meant more opportunities to convert both new site visitors and existing readers into buyers.

  • Rebuilt email capture strategy
  • Structured nurture sequences for new subscribers
  • Every new subscriber routed into a welcome sequence built to convert, not just introduce

The Work

What we built.

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A connected strategy across website and email, built specifically for a high end audience. The website overhaul improved organic search performance by 10% and grew average engagement time per active user by 20%, giving the brand more qualified traffic and more attention once visitors arrived. On the email side, rebuilding how Eds Fine Imports captured and nurtured subscribers, then increasing send frequency through personalization, turned that list into a consistent driver of repeat revenue.
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Working together, the two channels reinforced each other. Traffic earned by the new site fed a stronger email list, and personalized email brought that same audience back to buy again. In 9 months, annual revenue grew by 70%, average order value rose by 23%, and the returning customer rate climbed by 25%, proof that a connected system outperforms disconnected channels.

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