Our Work Doubling Email Engagement In 9 Months For An eCommerce High-End Clothing Brand Using Email Marketing
ECommerce
Services Provided
Project Overview
This eCommerce Clothing Brand is a menswear store for those with a fine eye for detail and a strong sense of good taste, offering the very best in clothing. They were well known in their local suburb but they wanted to expand their reach throughout their city and country.
NVISION proposed a strategy which helped acquire new customers without spending any money on advertising using email marketing. As the client’s products were in the higher dollar range, we focused on increasing the number of people reading the emails and clicking to visit the website.
As a result, we’ve increased their average click-through rate for emails from 2.8% to 6.3% in 9 months (2% higher than the industry average) and the number of users visiting the website has resulted in the highest revenue they’ve seen of all time.
ECommerce
Toronto, ON
The Execution
As the client audience was catered to the higher-end, we needed to create brand authority and messaging that separated them from their competitors.
After reviewing their competitors and analyzing the industry benchmarks, we executed our email marketing plan
Phase 1:
Our focus was improving the size of the email list. The more readers on the client’s email list, the higher the chances of them selling their products. This involved changing how they captured their emails and nurtured them.
- We focused on increasing the email list by incentivizing customers to sign up for the newsletter.
- We created brand trust campaigns to nurture the audience with tips on how to look better, building a message beyond the quality of your products.
- We created an email calendar that gave a cadence to the customer keeping the client’s brand top of mind.
Phase 2:
Our focus was increasing the frequency of emails and increasing click-through rates of emails
- We created specific email sequences designed to nurture and sell throughout every stage of the buyer’s journey.
- We split-tested emails to find the best winners that gave the highest number of click-through rates.
- We focused on developing the client’s messaging and tonality to drive brand authority and increased website traffic
We have been their email growth partner for over X years and also take care of their SEO services.
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