Web Design

Discovery

Our website production process starts with introductions. Over the nearly 20 years of designing and developing sites and running digital marketing campaigns, chemistry between us and our partners has been and still is the key formula for a successful end result.

An initial meeting will take place to introduce key members of our team which includes expert marketers, strategists, creative designers, web developers & project management. Once we’ve had the pleasure of introducing your team to ours, we kick things into high gear!

It’s important to understand and clearly define
the goals of your business to best serve you.

Stakeholder Interviews

The best way to understand your business and who you are hoping to target is through stakeholder interviews. Once our projects are formally kicked off we initiate with a questionnaire ask all members of the project to complete. We then formulate a customized interview before moving on to our information architecture phase.

Information Architecture

Information Architecture (IA) is the science of organizing and structuring the content on your website. The purpose is to organize content in a manner where end-users can ultimately find what they need with minimal effort. User satisfaction is the core of the desired outcome and as such, there is a large focus on the user. The basis of this information is in part what the user wants/needs but also the business goals as defined. Think of IA as the planning needed to help ensure we’re not creating any barriers of entry for your future site visitors.

Proposing the new IA of your website is is an essential step in our methodology because every business has unique services, products, and goals. Accepting an ‘out of the box’ template or copying your competitors is complacent. Having a solid content structure is a foundational element for your ongoing Digital Marketing initiatives.

Goal Setting & Strategy

Once the IA brief is approved we move into production. Depending on the project we may be creating a content strategy or bringing one to life through copy & design. At this stage our team reviews wireframes, outlines key considerations and defines the visual tone and direction for the website.

Creative – UX/UI Design

One of the most exciting phases of the project, this is where the strategy moves into design concepts and the visual representation of the new website comes to life. With the site architecture and content strategy we take our User Experience (UX) wireframes and add the User Interface (UI) layer.

As a digital marketing agency we place heavy emphasis on your new sites mobile experience. It’s important to combine our understanding and expertise in the digital realm with your industry knowledge in order to meet your business goals. We work side by side to guide you through the web production process.

With a user-centered approach to creative we design with your visitors in mind.