Information Architecture (IA) is the science of organizing and structuring the content on your website. The purpose is to organize content in a manner where end-users can ultimately find what they need with minimal effort. User satisfaction is the core of the desired outcome and as such, there is a large focus on the user. The basis of this information is in part what the user wants/needs but also the business goals as defined. Think of IA as the planning needed to help ensure we’re not creating any barriers of entry for your future site visitors.
Proposing the new IA of your website is is an essential step in our methodology because every business has unique services, products, and goals. Accepting an ‘out of the box’ template or copying your competitors is complacent. Having a solid content structure is a foundational element for your ongoing Digital Marketing initiatives.
IA forms the skeleton of the final design. Visual elements, functionality, interaction, navigation and site map. Ultimately this serves as the blueprint for your websites design structure & visitor flow.