A multi-market healthcare website rebuilt to match the business behind it.

Joerns Healthcare ships patient handling, fall management, wound care, and HealthTech across Canada and the United States. The website wasn't built for any of that — until now.

Markets served2Canada and the United States, each with a tailored experience routed through a regional toggle.

Languages live2Full English and French content for the Canadian audience via Weglot, meeting both audience expectations and regulatory requirements.

Compliance achievedAODAAODA accessibility met across the build, removing exposure in the Canadian market.

The Challenge

A serious healthcare brand on a website that couldn’t carry its scale.

“When a brand sells across markets, languages, partner channels, and product categories, the website is the seam that has to hold all of it together.”

— NVISION strategy note

Joerns is a serious player in healthcare equipment. The portfolio spans patient handling and mobility, fall management, advanced wound care, and a growing HealthTech offering with connected care, remote patient monitoring, asset management, and digital wound imaging.

The existing site was outdated and lacked the structure to support a multi-market brand at this scale. Canadian users had no path to French content. Mobile responsiveness was lacking. Technical documentation was hard to find. The site wasn’t AODA accessible. Lead capture was disconnected from the CRM.

Joerns needed a website that could carry the full weight of the business across markets, languages, audiences, and product categories.

Our Approach

How we solved it

We rebuilt joerns.com from the ground up around a multi-market, multi-audience information architecture — Canadian and American visitors served through a dedicated regional toggle, French content delivered through Weglot, a gated Partner Portal for dealers, AODA compliance baked in, and HubSpot wired through every form.

Step 01

Map the Audiences

Canadian and American end users. Distributors and partners. Clinicians, buyers, and service teams. Each needed a different experience routed cleanly off the same brand.

Multi-market journey mapping
Audience-to-product matrix
Partner vs. public content split
Regulatory + compliance audit

Step 02

Build the Architecture

Distinct pathways for Products, Solutions, HealthTech, and Resources. Technical documentation surfaced where it’s expected. Joerns Institute and Insights given proper space.

Regional toggle in header
Weglot French translation
Mobile-first build
AODA-compliant patterns
Partner Portal entry point

Step 03

Connect to Sales

HubSpot integrated across forms and contact flows. Lead capture and nurture finally connected to the marketing and sales pipeline instead of running parallel to it.

HubSpot forms across site
CRM-connected lead capture
Contact routing
Marketing automation foundations

The Work

What we built.

Two markets, one brand.
Canadian and American audiences each get an experience built for them, with French content delivered through a clean Weglot integration.

Partner Portal.
Dealers and trade users get secure access to confidential resources without competing with the public site.

Restructured IA.
Products, Solutions, HealthTech, and Resources organized around how Joerns actually goes to market.

HubSpot wired through.
Lead capture, forms, and contact flows connected directly into the marketing and sales pipeline. The website-CRM disconnect ends.

The Results

The numbers that matter.

Multi-market

Live

Canada + US

Two distinct experiences routed through a regional toggle, each tailored to its market.

Bilingual

EN+FR

Canadian audience

Full English and French content meeting audience expectations and regulatory requirements.

Accessibility

AODA

Compliance achieved

Compliance risk removed from the Canadian market and usability broadened for all visitors.

Sales pipeline

Connected

HubSpot live

Website lead capture and nurture connected directly into the CRM, ending the disconnect with sales.

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A multi-market healthcare website rebuilt to match the business behind it.

A serious healthcare brand on a website that couldn’t carry its scale.