Niro Law
Transforming a Legal Firm into a Digital Lead-Generating Powerhouse
Founded by a dedicated lawyer who recognized a need for strong legal representation in Real Estate and Criminal Law, Niro Law serves clients across the Greater Toronto area, helping them navigate complex cases with precision through extensive knowledge of the legal system.
Since 2018, Niro Law has built its reputation on results, quickly becoming a trusted choice for clients needing reliable legal support. Known for its success in high-profile cases, Niro Law has been featured on major media outlets like Global News, City News 24/7, and the CBC.
But as demand grew, a new challenge arose: a digital presence that no longer matched its reputation or helped bring in the clients it was built to serve.
146%Increase in Returning Users
139%Increase in Engaged Sessions
90%Increase in Form Submissions from Paid Ads
The Challenge
Niro Law approached us with a critical problem: their online presence was costing them more than it was bringing in. Despite a reputation that garnered community trust and high-profile media recognition, their outdated website and lacklustre marketing efforts were blocking the potential growth of the business.
Poor Lead Quality & ROI
The previous website and marketing strategy failed to convert traffic into leads, resulting in a negative return on investment and stagnant client growth.
Misinformation and Stale Content
The website’s outdated content misrepresented the firm’s services, causing confusion among potential clients and failing to accurately communicate the services offered.
Unfriendly User Experience
Issues with accessibility, mobile responsiveness, and navigation made it difficult for visitors to engage and convert, especially those browsing on mobile devices.
Misaligned Brand Messaging
The site did not reflect Niro Law’s reputation as a community-trusted, results-driven firm, creating a disconnect that left potential clients underwhelmed.
Our Solution
To make Niro Law a digital standout and drive high-quality leads, we implemented a results-driven strategy designed for maximum impact.
Brand-Driven Website Design
After a deep dive into Niro Law’s brand values, mission, and audience, we built a website that mirrored the firm’s commitment to professionalism, trust, and community impact. Every page was tailored to evoke trust and credibility, converting visitors into clients.
Lead-Optimized Experience
We crafted a seamless lead funnel with clear calls-to-action for booking consultations and inquiries, streamlining every touchpoint to convert interest into action. From intuitive contact forms to optimized booking buttons, every step encouraged conversions.
Accessibility & Mobile Optimization
Knowing that legal clients often begin their search on mobile, we prioritized mobile-friendly and accessible design. The site is now fully responsive, providing a flawless experience on all devices and ensuring compliance with accessibility standards.
Targeted Messaging for Ideal Clients
We refined the site’s content to communicate Niro Law’s areas of expertise with clarity and precision, focusing on the needs and concerns of real estate and criminal law clients. Potential clients immediately understand Niro Law’s specialties and success record, resonating with them practically and emotionally.
Fast-Tracked, High-Quality Delivery
Given the urgency, we developed an expedited project plan to deliver results without sacrificing quality. Our team streamlined processes to launch the new site within a short turn-around time, ensuring Niro Law could immediately begin seeing a return on its investment.
Precision Ad Campaigns
We launched a series of highly targeted ad campaigns focused on local and service-specific keywords to drive traffic quickly. This strategy brought in prospects ready to engage, maximizing traffic directly through the optimized website and supercharging lead generation.
01/02
02/02
Before
After
The Results
High Converting Website
Niro Law experienced a near-instant transformation in lead quality, client engagement, and ROI. The new site not only looks impressive but performs exceptionally well. These improvements resulted in a significant increase in engagement—with a 139% rise in engaged sessions and a 33% increase in average engagement time per session—transforming passive visitors into active leads at an unprecedented rate.
Accelerated Growth with Targeted Ads
Our precision ad campaigns were a game-changer, driving high-quality leads almost instantly. Paid search campaigns, launched within 30 days of the website relaunch, captured 90% of total form submissions and generated a click-through rate well above the industry average. Cost-effective ad placements, ensured high engagement with qualified leads, significantly boosting lead volume while optimizing ad spend.
Immediate Return on Investment
The dual impact of a high-performing website and data-driven ad campaigns yielded rapid, measurable results. Within weeks, Niro Law was experiencing a strong ROI, with new inquiries and cases directly tied to the revamped digital presence. The website’s optimized experience and the ad campaigns’ cost per conversion—11% below industry standards—ensured a high return on every advertising dollar, setting a clear path for sustained, scalable growth.
“The website they created for me is beautiful, phenomenal. I wouldn’t flinch when it comes to recommending them because I am seeing the results and it speaks for itself, and the customer service speaks for itself”
— NIRO Law
View more Work
Book with us
Let’s accomplish what you are looking for, our team of experts are here for you.
Let's work togetherWarning: Working with our team may result in excessive creativity, uncontrollable 'aha' moments, and an addiction to perfect pixels. Please proceed with caution.