PEDAAL
Driving Local Buzz and Sales with a Strategic eCommerce Bike Brand Website
PEDAAL is a unique urban bike shop and community café located in Toronto’s Harbord Village.
Founded to challenge traditional transportation habits, PEDAAL is on a mission to redefine urban commuting. The business offers a curated selection of unconventional and specialized bicycles that cater to city dwellers looking for engaging and sustainable alternatives to car travel.
Beyond bikes, PEDAAL creates a welcoming space for community connection, combining sales, education, tune-ups, and a café experience in one destination. As a brand-new business, they needed both a strong visual identity and an impactful digital presence to introduce themselves to the market.
72%Engagement Rate Increase
4.25Event Count Per User
21.2% Increase in Weekly and Monthly Average Users
The Challenge
When PEDAAL approached NVISION, they were just opening their first location and needed to make a memorable entrance into the market. Their previous website was outdated and not producing any meaningful results, and they had no established branding to guide their visual identity.
No Existing Brand
Needed to create a full brand identity from scratch that would reflect the founders’ personalities and resonate with their target audience.
Outdated Digital Presence
The previous site lacked modern design and functionality and did not support lead generation or user engagement.
Dual-Purpose Design
Needed to balance café ambiance with effective product promotion to appeal to both local visitors and online shoppers.
Unclear Messaging
Previous content did not communicate their unique offering or the value of alternative transportation within an urban city clearly to the market.
Our Solution
NVISION collaborated closely with the PEDAAL team to create a full digital and branding transformation:
Brand Identity Development
We led a full branding exercise to help PEDAAL establish a unique, personality-rich identity that blends urban cycling culture with a community café atmosphere.
Lead-Focused Website Design
The website was designed to drive conversions through clearly placed calls-to-action, intuitive booking flows, and a structure that supports lead capture.
Scalable Product Management
Integrated CSV functionality allowed for efficient upload and management of hundreds of unique bike models, colour options, and accessories, keeping the product catalogue easy to update as the business grows.
Responsive, User-Centric Experience
The website was optimized for accessibility and performance across all devices, ensuring smooth usability for on-the-go city dwellers and desktop users alike.
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The Results
PEDAAL's collaboration with NVISION led to a successful launch that met both creative and business goals:
Consistent and Impactful Brand Presence
The final design successfully captured PEDAAL’s distinct vibe and voice, helping them stand out in a competitive urban retail space while building instant brand recognition.
Improved Customer Engagement
With strategically placed forms and a user-friendly navigation flow, customers now engage with PEDAAL more easily, whether browsing bikes or booking service consultations.
Engagement Rate Increase
Pedaal gained a 72% Engagement rate Increase on their website with help from the NVISION Marketing and Design team
Streamlined Inventory Display
The eCommerce backend now presents a well-organized and searchable product archive, improving discoverability for customers and reducing management time for the team.
“We could not have been happier with the experience we had with Nvision when it came to developing our new website. I wish I could rate them higher than 5 Stars! “
— PEDAAL
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Let's work togetherWarning: Working with our team may result in excessive creativity, uncontrollable 'aha' moments, and an addiction to perfect pixels. Please proceed with caution.