Top Pick Painters
Establish a cohesive and compelling digital presence to amplify brand visibility and connect with both residential and commercial clients
Top Pick Painters is a dynamic and growing painting service provider offering a full range of residential painting solutions, including interior painting, exterior painting, deck and fence staining, and kitchen cabinet refinishing.
Founded in 2021, the company has quickly distinguished itself with a customer-focused approach, emphasizing integrity, honesty, and superior craftsmanship.
With a commitment to using premium materials and delivering long-lasting results backed by their limited warranty,
Top Pick Painters has quickly earned a reputation as Belleville’s trusted choice for quality painting services.
Top Pick Painters sought a website that would elevate their brand image, streamline lead generation, and provide a scalable platform to support future growth and marketing initiatives. They wanted a professional, user-friendly digital presence that reflected the high quality of their services.
109%Increase in Average Scroll Depth
147%Increase in Engaged Sessions
230%Increase in Total Traffic
The Challenge
As Top Pick Painters expanded, so did their demand for a stronger online presence. With a growing client base and an increasing range of services, they needed a website that could effectively showcase their offerings while attracting new leads.
Outdated Website
Their existing website did not reflect the professionalism and quality of the services they provided. It lacked visual appeal and did not engage visitors effectively.
Unoptimized Lead Generation
The old website wasn't optimized for converting visitors into leads. The client needed an upgrade that would drive conversions and support future marketing efforts.
Limited Scalability
With business growth in mind, Top Pick Painters needed a website platform that could scale with them as their operations expanded, especially in terms of service offerings and areas served.
Unclear Unique Selling Proposition To Users
Their service offerings had grown, but the site content didn’t fully communicate their range of capabilities or highlight their core values of integrity, accountability, and respect.
Our Solution
To address these challenges, NVISION collaborated closely with Top Pick Painters to create a tailored solution. The goal was to design a modern, professional website that not only highlighted their services but also maximized lead generation.
Conversion Focused Landing Pages
Each service page was designed as a conversion-focused landing page, with clear calls-to-action and integrated lead forms to drive engagement. This approach provided a seamless user journey for potential clients.
Modern and Professional Redesign
A complete website redesign was executed to align with Top Pick Painters' brand values. High-quality images and videos of their real work replaced stock imagery, enhancing the site’s authenticity and appeal.
SEO Optimization
To support Top Pick Painters in attracting clients in key service areas, we implemented a comprehensive SEO strategy that incorporated targeted keywords relevant to local searches. Our keyword research focused on identifying terms commonly used by both residential and commercial clients seeking painting services in the area, increasing the likelihood of reaching clients actively looking for quality painters nearby.
Responsive and Scalable Platform
The new site was built on a flexible custom-built platform that could grow & scale with the business, supporting additional service pages, service areas, and future marketing initiatives.
Clear and Defined Unique Selling Proposition
We developed a comprehensive content strategy to highlight Top Pick Painters' range of services, including detailed explanations of their processes, a focus on their core values, and a range of testimonials to build trust with potential clients.
Creating Lead Generation-Focused User Journeys
Visitors spent more time navigating the redesigned website, dramatically improving user engagement and lead generation. This influx of highly interested users resulted in a surge of new projects, as many quickly booked services after navigating the newly redesigned site.
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The Results
Enhanced Brand Visibility
With the launch of the new website and targeted SEO, Top Pick Painters has experienced a significant increase in website traffic, making their brand more visible to clients within key service areas. This growth in awareness has positioned Top Pick Painters as a top contender in the local market, reaching more prospective clients actively searching for quality painting services.
Improved Engagement
Visitors are spending more time on the website, exploring various service offerings and browsing through video and photo galleries that bring Top Pick Painters’ expertise to life. The site’s rich visual content and intuitive navigation have created a more engaging experience, encouraging users to interact with the brand and learn more about the company’s capabilities.
Conversion Boost
The optimized layout and compelling visuals have translated into a notable increase in consultation requests, as visitors are finding the site not only informative but also trust-building. This boost in conversions reflects growing client confidence in the Top Pick Painters brand, as the site effectively communicates their professionalism, reliability, and quality of work.
“My favourite thing about NVISION is that you get a specialist in each field for doing a specific task, you know you’re getting people who have spent a lot of time learning a specific skill coming together to build something exceptional..”
— Top Pick Painters
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