Their site stopped supporting sales. Now it drives them.

A modern, flexible platform with deep CRM and ecommerce integrations turned Proto3000's website from a static brochure into a true sales enablement tool, built to move as fast as the business does.

BUILT FOR CONTINUOUS UPDATESflexibility Proto3000's own team can now add pages, sections, and functionality without waiting on a developer.

CRM, TRACKING, AND ECOMMERCEINTERGRATEDThe website now works as part of one system, feeding and supporting the tools Proto3000's sales team relies on every day.

A PLATFORM BUILT FOR SALES TEAMSALES SUPPORTStructure and functionality built to directly support ongoing sales and marketing initiatives, not just serve as a static presence.

SCALABLE BY DESIGNFOUNDATIONA platform built to expand and adapt as Proto3000's business, product lines, and sales strategy continue to evolve.

The Challenge

THE PROBLEM THEY CAME TO US WITH

Proto3000 has spent nearly two decades building a serious business around additive manufacturing, 3D scanning, and engineering services, one with a real sales organization, a growing ecommerce operation, and a business that keeps evolving. Their website hadn’t kept pace with any of it.

Built on outdated technology, the site was slow to update and difficult for the internal team to maintain. Worse, it functioned like a static brochure rather than a tool their sales team could actually use. There was no meaningful connection between the website and the systems Proto3000 relied on to track leads, manage customer relationships, or run their online store. As the business grew more complex, across direct sales, ecommerce, and specialized divisions, the website became a bottleneck instead of an asset.

OUR APPROACH

HOW WE SOLVED IT

Step 01

Audit & Diagnose

We reviewed the existing platform against how Proto3000’s sales team, marketing team, and systems actually needed to work together.

Full technical and content audit
Sales workflow and systems review
Identification of where the website was creating friction instead of removing it

Step 02

Rebuild for Flexibility

A modern, responsive platform was rebuilt to give Proto3000’s internal team direct control over content and structure, without relying on outside development for every change.

Fully responsive, modern technical foundation
Internal team empowered to update content, add pages, and expand sections independently
Structure built to support new initiatives as they come up

Step 03

Connect the System

The website was integrated with Proto3000’s CRM, tracking tools, and ecommerce systems, turning it into a working part of the sales and marketing ecosystem rather than a standalone site.

CRM integration to support segmentation and follow up
Tracking tools connected for stronger reporting
Ecommerce systems integrated to support the full customer journey

The Work

What we built.

Behind the scenes, integrations with their CRM, tracking tools, and ecommerce systems turned the website into a connected part of their broader sales and marketing operation, supporting stronger segmentation, more reliable reporting, and a smoother path from website visitor to sales conversation.

Proto3000's internal team can now update content, launch new pages, and expand functionality on their own timeline, without waiting on outside development for every change.

A modern, flexible website built to function as a real sales enablement platform, not a static brochure.

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