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Del Fresco Pure
Del Fresco Pure
Del FrescoPure®, a family-owned company for over 60 years, champions the marriage of flavour and nutrition with pioneering greenhouse techniques. Inspired by family heritage and matriarch Fidela’s recipes, they specialize in hydroponic produce grown fresh across North America, led by CEO Carl Mastronardi.
The Challenge
Del Fresco sought NVISION's expertise to revamp their website. Key challenges included:
Accessibility
Ensuring compliance with Ontario accessibility guidelines, AODA (Accessibility for Ontarians with Disabilities Act) regulations, and industry standards.
Outdated Design
The existing website needed a modern design overhaul and technological upgrade.
Content Disconnect
Bridging the gap between their fresh produce and other website content.
Sales Process Inefficiency
Streamlining lead management for the sales team to differentiate between consumer inquiries and sales opportunities.
Branding
The website didn’t properly convey Del Fresco's unique value proposition, which centers on growing more than produce by actively nurturing healthy communities, throughout the entire website design.
Our Solution
Originally NVISION was contracted to help out with just the development of the website. Still, the creative team shared an enthusiastic strategic direction that was added to the scope of the project.
Accessibility Focus
Extensive attention was given to exceeding contrast standards and crafting clear CTAs throughout the user journey. Multiple audits ensured an inclusive website exceeding all accessibility requirements.
Content Bridge
A tagging system was implemented to connect fresh produce with relevant news and recipes, weaving a "real world" connection to their offerings. This showcased their commitment to growing healthy communities alongside healthy fruits and vegetables.
Sales Optimization
A dedicated user journey and form were created for the sales team, allowing for future integration with major CRM platforms, streamlining lead management and improving efficiency.
Before
After
The Results
NVISION’s collaborative approach delivered a website that not only met Del Fresco’s accessibility and functionality needs but also strengthened its brand story and empowered its sales team.
The Takeaways
This case study exemplifies how strategic creativity combined with technical expertise can bridge the gap between fresh produce and a dynamic online presence, fostering an inclusive and engaging online experience.
We had the pleasure of working with NVISION as they helped us navigate and rebuild our website. Honest, knowledgeable, detail oriented and focused on giving us the best product and solutions. We would recommend NVISION to anyone looking at building or rebranding their website along with helping with any digital marketing needs! Great company and team committed to realizing their customer’s vision.
Sonia Klinger
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