Allura Clinic
600% Increase New Patients through Integrated Digital Presence for a Plastic Surgery Clinic
Allura Clinic, a plastic surgery and beauty services provider, offers a range of services, including plastic surgeries, Botox, fillers, and professional cosmetics.
With two operating rooms and a well-versed team capable of advanced treatments, Allura Clinic emphasizes the importance of quality and expertise in its services.
Recognizing the limitations of their outdated website and the need for a strategic approach to digital marketing, they partnered with NVISION to revamp their online platform and implement a cohesive marketing strategy, including SEO, Paid Digital Advertising, and Email Marketing to fill their booking calendar and increase occupancy.
600%Increase in new leads over a year
375%Growth in email audience in just 5 months
x3Performance of the industry standard
Objectives and Goals
Expand Digital Presence
Establish a modern, mobile-responsive website that accurately represents Allura Clinic’s services and products, enhancing user experience and engagement.
Increase Booking
Implement targeted SEO and PPC campaigns to improve search engine rankings, attract more visitors, and ultimately increase consultation bookings and service sales.
Enhance Customer Engagement
Develop and execute an email marketing strategy to nurture leads, inform existing clients about additional services, and promote repeat business.
Optimize Performance
Ensure the website’s technical SEO is up to standard, passing Core Web Vitals and other performance metrics crucial for ranking and user experience.
The Challenge
Navigating Advertising Restrictions
The clinic faced difficulties advertising its services due to strict regulations on surgical and medical related keywords, often blocked by advertising platforms.
Outdated Technology And Website Design
Their previous website had technological limitations, particularly in the e-commerce section, and failed to integrate their service offerings with their product sales effectively.
Building A Scalable And User-friendly Online Platform
Allura Clinic needed a website that looked modern and professional and allowed for easy navigation and expansion of services.
Our Solution
Website Revamp And E-commerce Integration
Establish a modern, mobile-responsive website that accurately represents Allura Clinic’s services and products, enhancing user experience and engagement.
SEO And PPC Strategy
Implemented a comprehensive SEO strategy focused on content relevance and user intent alongside a PPC campaign leveraging indirect keywords to navigate industry-specific advertising restrictions successfully.
Email Marketing Campaigns
Crafted a series of targeted email marketing campaigns, including a welcome series and regular updates on services, backed by strategic use of pop-ups for lead capture, resulting in significant list growth and engagement.
Performance Optimization
Tailored SEO content in combination with Core Web Vitals performance to meet Google’s standards, contribute to better search engine rankings.
Before
After
The Results
Enhanced Online Visibility
By creatively adjusting Allura Clinic’s ad strategy to bypass keyword restrictions, Allura Clinic was able to secure top listings for its services to achieve a 20% month-on-month increase in conversions and a 600% increase in new leads over a year.
Higher Lifetime Value of Each Customer
Grew the email subscriber list by 375% in five months, with email campaigns achieving a 3.67% click rate and a 67.1% open rate, 3 times above industry averages.
Increased Bookings and Occupancy
The clinic experienced a significant increase in bookings, filling their calendar months in advance and achieving full occupancy.
Improved Website Performance
The new website passed Google’s Core Web Vitals Assessment with flying colours, ensuring a fast and smooth user experience and contributing to higher engagement and conversion rates.
The Takeaways
Allura Clinic’s digital transformation journey highlights the importance of a comprehensive, integrated approach to digital marketing in the competitive plastic surgery and beauty services industry.
By overcoming advertising challenges, leveraging modern e-commerce solutions, and engaging clients through targeted email marketing, Allura Clinic not only enhanced its online presence but also significantly increased its bookings and customer engagement, setting a benchmark for success in the industry.
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