Allura Clinic
600% Increase in New Patients through Elevating Digital Presence for a Plastic Surgery Clinic with Lifecycle Marketing
Allura Clinic, a plastic surgery and beauty services provider, offers a range of services, including plastic surgeries, Botox, fillers, and professional cosmetics.
Realizing the limitations of their outdated website and lack of strategic digital marketing, we built a new website that supports e-commerce capabilities.
We also implemented Lifecycle Marketing, an end-to-end personalized marketing strategy that leverages targeted content and tailored messaging throughout the entire customer journey. This included a combination of SEO, Email Marketing, and Paid Advertising to nurture leads and drive conversions effectively. This approach helped to fill their booking calendar and increase occupancy for all their locations.
30%Reduced cost per conversion
50%Increase in conversions
84% New Users due to increased website performance
375%Increase in Email subscribers in less than 5 months
Objectives and Goals
Expand Digital Presence
Establish a modern, mobile-responsive website that accurately represents Allura Clinic's services and products, enhancing user experience and engagement.
Increase Booking
Implement targeted SEO and PPC campaigns to improve search engine rankings, attract more visitors, and ultimately increase consultation bookings and service sales.
Enhance Customer Engagement
Develop and execute an email marketing strategy to nurture leads, inform existing clients about additional services, and promote repeat business.
Optimize Performance
Ensure the website's technical SEO is up to standard, passing Core Web Vitals and other performance metrics crucial for ranking and user experience.
The Challenge
Navigating Advertising Restrictions
The clinic faced difficulties advertising its services due to strict regulations on surgical and medical-related keywords, which were often blocked by advertising platforms.
Outdated Technology And Website Design
Their previous website had technological limitations, particularly in the e-commerce section, and failed to integrate their service offerings with their product sales effectively.
Building A Scalable And User-friendly Online Platform
Allura Clinic needed a website that looked modern and professional and allowed for easy navigation and expansion of services.
Our Solution
Website Revamp And E-commerce Integration
Delivered a new website with seamless e-commerce functionality, driving easier navigation and service booking.
Persona & Journey Development
Conducted an in-depth analysis to identify high-value customer personas and meticulously mapped their journeys, enabling highly-targeted, data-driven marketing strategies that resonated with each customer at every critical touchpoint.
Campaign Planning & Execution
Designed and executed a comprehensive, customer-lifecycle marketing strategy, integrating SEO, Paid Digital Ads, and Email Marketing to maximize lead generation, optimize conversion rates, and drive measurable business growth.
Lifecycle Management
Managed the end-to-end creation, design, and execution of campaigns through a dynamic, personalized lifecycle content calendar, ensuring a seamless, high-impact user experience that drove engagement and conversions at each stage of the customer journey.
Before
After
The Results
Enhanced Online Visibility
By creatively adjusting Allura Clinic’s ad strategy to bypass keyword restrictions, Allura Clinic was able to secure top listings for its services to achieve a 20% month-on-month increase in conversions and a 600% increase in new leads over a year.
Higher User Engagement
Grew the email subscriber list by 375% in five months, with email campaigns achieving a 3.67% click rate and a 67.1% open rate, 3 times above industry averages.
Increased Bookings and Occupancy
The clinic saw a 46% increase in appointment requests (quarter-to-date) and 23% year-to-date, contributing to a 8.6% revenue growth in 2024 compared to 2023.
Improved Website Performance
The revamped website saw an 8% increase in website visits, with 84% of these being new users, leading to a notable increase in user engagement and conversion rates.
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