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What is “PPC”? | Digital Marketing Defined


Sylvia Wong


Aug. 17, 2021



PPC stands for pay-per-click, a dynamic marketing strategy that involves auction bidding for advertisements on search engines, most prominently Google. Our professionals specialize in using and developing programs that provide your brand a competitive advantage by reaching the appropriate audience at the right time. With our strategic approach, buying advertisements becomes a seamless process as we constantly optimize them, allowing you to pay only when a user clicks on your ad and is brought to your website.

Curious about pay-per-click advertising performance? Check out our work.

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