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What is Information Architecture?


George Arabian


Nov. 06, 2020



Information Architecture plays an extremely important role in organizing data and channeling clients through your website efficiently. By developing goals that you want to achieve and a well-structured website, you can enhance user experience and effectively direct people to their desired content while minimizing additional navigation steps. Information architecture promotes a smooth experience and increases engagement while having a user-focused structure directed toward making your website a pleasure to view and navigate. Investing in well-designed information architecture, maximizes the potential of your website and give your audience an enjoyable online experience.

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