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Designing a Modern Web Experience for Medical Software

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Industry

Technology, Med-Tech

Location

USA & Canada

Quickvault is a fast-growing med-tech company delivering secure, scalable solutions for data and product management across the healthcare and biotechnology space. 

As they evolved from a niche product provider into a comprehensive platform, their old website could no longer keep up with the complexity or credibility of their offering.

They needed a digital experience that clearly communicated their value, showcased their expanding suite of products, and positioned them as an industry leader in an increasingly competitive field.

354% increasein Total Number of Users
We designed it interactive and engaging.

73% increasein Average Engagement Time
Results of content and UX that addresses user intent

157% increase in Organic Search
We optimized SEO for increased hierarchy

The Challenge

When Quickvault came to NVISION, they had outgrown their existing site, and it was limiting their growth. Their previous platform was built for a smaller company and a simpler story. As their offerings evolved, the user experience and messaging fell behind.

Key challenges included:


Outdated Structure and Limited Storytelling Icon

Outdated Structure and Limited Storytelling

Their website wasn’t designed to communicate a complex product ecosystem or the sophistication of their technology.

Confusing Navigation and Drop-Offs Icon

Confusing Navigation and Drop-Offs

Prospective clients struggled to find what they needed, leading to low engagement and missed conversion opportunities.

Weak SEO Foundations Icon

Weak SEO Foundations

The lack of structure, content strategy, and on-page optimization prevented Quickvault from capturing organic search traffic.

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Underutilized Product Visuals

Despite having impressive demo materials, they had no system for displaying them effectively or contextually.

Our Solution

We rebuilt Quickvault’s digital experience from the ground up, aligning design, UX, and SEO to tell a cohesive story that converts.

Here’s what we did:

Strategic UX and Information Architecture Redesign Icon

Strategic UX and Information Architecture Redesign

We restructured the site architecture around the customer journey, making it easy for different user types, such as lab managers and procurement teams, to navigate intuitively, find relevant information quickly, and convert with confidence.

SEO-Optimized, Scalable Content Framework Icon

SEO-Optimized, Scalable Content Framework

We implemented a keyword-informed structure and page hierarchy to strengthen organic visibility while ensuring future scalability. Each content block was crafted to educate, engage, and position Quickvault as an authority in its space.

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Immersive Product Demo Storytelling Through Visuals

Working with their team, we sourced and enhanced product imagery using AI-assisted animation and real-world use case integration. This brought their product demos to life and showcased their technology’s versatility without exceeding budget constraints.

Modern, High-Performance Design System Icon

Modern, High-Performance Design System

We designed a sleek, modular layout using Quickvault’s existing brand foundations but infused it with a fresh, contemporary tone. Lightweight animations and responsive design create a high-performance experience that balances interactivity with speed and clarity.

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The Results

Quickvault’s new website positions them as a modern, authoritative, and trusted leader in med-tech innovation.


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Faster Load Times, Better User Retention

The redesigned site reduced load times by over 40%, leading to longer sessions and higher engagement across key product pages.

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Higher Conversion Path Completion

Simplified navigation and clearer calls-to-action increased product inquiry and demo requests from qualified leads.

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Improved Organic Visibility

The SEO-optimized framework positioned Quickvault for top search rankings in its category, driving consistent organic traffic growth month over month.

Authentic Brand Reinvention: Icon

Authentic Brand Reinvention:

The refreshed visual identity gave Quickvault a modern, authoritative look that their team proudly stands behind - a true reflection of their innovation and credibility.

Dont Just take our word for it

“I’ve been working with Marek & NVISION for the past while and they have been fantastic! Fast and thorough responses, knowledgable and always friendly. They know their stuff and I look forward to continuing to work with them “

— Amanda, Quanser

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Warning: Working with our team may result in excessive creativity, uncontrollable 'aha' moments, and an addiction to perfect pixels. Please proceed with caution.

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