Joerns Healthcare
Modernizing Medical Solutions: Joerns Healthcare's Digital Transition
Joerns Healthcare is a prominent player in the healthcare industry dedicated to designing and manufacturing a wide range of medical equipment and solutions.
Since 1889, Joerns Healthcare has been committed to enhancing patient care and improving the working environment for healthcare professionals.
Their product portfolio includes patient lifting and handling systems, therapeutic support surfaces like mattresses and overlays, and other innovative solutions tailored to promote patient mobility, comfort, and overall well-being.
The Challenge
When Joerns Healthcare approached NVISION, they faced several significant challenges that required a comprehensive digital transformation:
Accessibility
Ensuring compliance with industry accessibility standards and addressing the specific requirements of the healthcare sector.
Outdated Design
The existing website was in need of a modern design overhaul to align with the company’s reputation and vision.
Content Integration
Bridging the gap between showcasing their medical equipment and providing relevant content to engage their audience effectively.
Consolidation of Regional Websites
The company wanted to merge their US and Canadian websites into a single platform to simplify navigation and content management.
The Solution
NVISION collaborated closely with Joerns Healthcare to provide a holistic solution that addressed these challenges:
Comprehensive website upgrade
NVISION executed a comprehensive website upgrade strategy, encompassing accessibility improvements, responsive design, and an engaging user experience to drive conversions.
Robust hosting and privacy measures
A secure hosting solution was implemented alongside stringent privacy protection measures to ensure optimal website performance and safeguard user data.
Strategic web communication
A conversion-focused web strategy was developed, refining messaging and facilitating effective communication to both B2B and B2C audiences.
User-empowering design
The website’s design was aligned with Joerns Healthcare’s brand vision, providing a professional, engaging, and visually appealing platform while enabling easy content management for the client’s team.
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The Results
NVISION collaborated closely with Joerns Healthcare to provide a holistic solution that addressed these challenges:
Reduced Technical Burden
By consolidating separate Canadian, US, and other blog websites into a single platform with regionally tailored content, the technical complexity of website management was significantly reduced.
Streamlined Conversions
Implementing specific contact form integrations with their HubSpot Customer Relationship Management system streamlined lead management, enhancing customer engagement and follow-up efficiency.
Intuitive Product Archive
The website now features an intuitive product archive that caters to regional-specific products and employs a robust tagging system for improved organization and user accessibility. This enhances the overall user experience and product discoverability. These results underscore how NVISION’s expertise addressed challenges and positively impacted accessibility, brand positioning, and sales processes.
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