Quanser
Building a Scalable, User-Centric Website for an Engineering Education and Research Solution
Quanser is a global pioneer in engineering education and research solutions, helping universities and institutions bridge the gap between theory and application through cutting-edge robotics and control systems technology.
As their product catalog, content library, and audience segments expanded, Quanser’s website could no longer keep up. What was once a clean, functional site had grown into a dense maze of pages, forms, and disconnected resources, slowing users down and limiting lead flow.
Keep reading more on our Quanser case study and see what we were able to achieve for them.
167% increasein Event Count
We built an seo friendly website which helps increase traffic.
150% increasein Total Users
We designed it interactive and engaging.
163% increase in Returning Users
We developed a site that is memorable and user friendly.
The Challenge
Quanser came to NVISION with one clear goal: simplify everything without sacrificing depth. But behind that goal were complex structural and operational problems that had outgrown the old site.
Content Chaos Hurting Usability
Thousands of resources and products lived in disconnected silos, creating dead ends and user frustration.
Conversion Bottlenecks
With 20+ forms spread across the site, leads were slipping through the cracks and internal tracking was a nightmare.
Limited SEO Visibility
Valuable content was buried in a maze of outdated tagging and unclear hierarchy, blocking visibility and growth.
Looked outdated and Competing Internal Agendas
Different departments wanted different priorities from academic storytelling to hard sales and the site couldn’t serve all of them well.
Our Solution
To rebuild Quanser’s digital foundation, NVISION started with strategy. Tearing the website down to its core and rebuilding every pathway around clarity, conversion, and scalability.
Rebuilt the Information Architecture from the Ground Up
We categorized, nested, and mapped every single piece of content into a scalable structure, turning chaos into a clean, logical ecosystem that grows with the brand.
Engineered a High-Intent Search Experience
We created an intelligent search system that filters results by resource type and keyword context, allowing users to instantly find what they need and discover more along the way.
Consolidated & Automated Lead Capture
We cut 40% of their forms, merged data collection systems, and built an intuitive intake flow that feeds both sales and support pipelines seamlessly.
Modernized the Product Experience
Each product page became modular, flexible, and dynamic with 3D model integration and smart tagging that make exploration effortless and updates instant.
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The Results
The new Quanser website doesn’t just look better it works harder. It’s a complete reinvention of how a global education tech brand can serve multiple audiences, generate leads, and scale effortlessly.
A Clear, Confident User Journey
Visitors now find what they need in fewer clicks, increasing engagement and reducing friction across every touchpoint.
A 40% Reduction in Admin Overhead
Simplified forms and automation freed Quanser’s internal teams to focus on leads, not data cleanup.
A Scalable, Search-Driven Platform
The new architecture supports growth, expansion, and future integrations without another rebuild.
A Long-Term Digital Partnership
Quanser continues to rely on NVISION for ongoing optimization, consultation, and SEO refinement
“I’ve been working with Marek & NVISION for the past while and they have been fantastic! Fast and thorough responses, knowledgable and always friendly. They know their stuff and I look forward to continuing to work with them “
— Amanda, Quanser
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