Seaforth Building Group
How a Construction Firm Turned an Outdated Website Into a Bid-Winning Machine
When new ownership took over Seaforth Building Group (SBG), they knew one thing right away: if they wanted to win more bids, their website had to prove they could deliver.
In construction, credibility is everything. Decision-makers want proof you can handle complex projects, tight deadlines, and demanding partners. But SBG’s outdated site was doing the opposite; it made them look out of touch, inactive, and unreliable.
They came to NVISION with a simple mission:
“Help us win bids by making our website instill confidence.”
100/100on site performance
89/100for improved website accessibility
100/100for technical Search Engine Optimization
The Challenge
When Seaforth Building Group approached NVISION, they faced a critical problem: their website wasn’t doing justice to the work they were bidding on.
The outdated site, which was rarely updated and poorly structured, lacked the polish and confidence needed to win projects in a competitive industry. Instead of instilling trust, it left questions about the company’s professionalism and capabilities.
Weak First Impression
The site’s imagery, copy, and structure were stagnant and uninspiring, failing to reflect the company’s high standards of work.
Hard to prove credibility in bids
Without a professional digital portfolio, potential clients had no easy way to verify Seaforth’s ability to handle projects on time, on budget, and at scale.
Looked outdated and inactive
A neglected site gave the impression of inactivity, weakening Seaforth’s position as a reliable and current industry player.
Our Solution
To transform Seaforth’s digital presence into a powerful asset for bidding and business growth, NVISION designed and executed a strategy that balanced speed with quality:
Framer-Powered Build
Leveraging Framer allowed for a rapid turnaround and fully responsive design, ensuring SBG’s new site was mobile-friendly, accessible, and scalable.
Clean, Modern Design
Updated visuals and polished copy conveyed professionalism, trustworthiness, and capability, aligning the website with the high standard of projects SBG delivers.
Turned Past Work into Proof Points
Highlighted sectors served and showcased completed projects, giving prospects tangible evidence of SBG’s experience and reliability.
Positioned Brand as a Trusted Industry Partner
Crafted clear, credibility-driven messaging to align SBG with the expectations of high-value clients.
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Before
After
The Results
The impact of the new site was immediate:
Accelerated Launch
Though the original launch date was weeks away, NVISION’s team delivered the site 2–3 weeks early to support a critical bid submission. This agility directly contributed to SBG’s ability to secure opportunities.
Raised confidence with decision-makers
With a professional, polished site live, SBG could demonstrate its capabilities, professionalism, and reliability to prospective clients at a glance.
Turned site into a long-term growth asset
Thrilled with the outcome, SBG signed on for NVISION’s Partnership Plan for ongoing support, ensuring the site remains fresh, optimized, and fully aligned with future growth.
Performance & Accessibility Optimization
The new site achieved a perfect 100/100 for performance, 89/100 for accessibility, and 100/100 for technical SEO, setting a strong foundation for visibility and user experience.
“NVISION made our website redesign effortless — the team was creative, responsive, and delivered a site we’re proud of! Highly recommend!”
— Seaforth Building Group
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