The Results

125%

128% YoY growth in organic traffic

170%

170% increase in social media traffic to their blog

40%

40% increase in time on site

The Client

The Paint People opened over 20 years ago as a local paint dealer in Mississauga. Today they are one of the largest paint, stain and lacquer dealers in Ontario with three locations serving contractors, businesses and residential customers alike.

The Challenge

Despite having a beautifully designed website, The Paint People were missing digital opportunities to capture new traffic and increase their in-store foot traffic. In addition, their existing campaigns were underperforming against industry benchmarks.

screencapture-thepaintpeople-brands-benjamin-moore-2018-07-04-16_28_36

The Strategy

nvision got to work optimizing The Paint People’s website while implementing a strong content marketing strategy to compliment their efforts. After completing thorough competitive research, their website’s top performing pages were optimized for organic search results and maximizing click through rates from the search engine results page.

In addition to this, nvision focused on local SEO and citation building in order to establish a strong presence in local search results. This enabled the Paint People to show up in the Local Pack as well as maintain a top position in relevant search results.