The Results

20%

20% increase in organic traffic in the first year compared to the same period the year before

45%

45% increase in overall traffic

2.5

Time on site increased to over 2.5 minutes

The Client

PiVal International is a 3rd party logistics provider offering everything from transportation to full-fledged supply chain management to businesses across North America. In over 10 years of operations, they’ve enjoyed steady growth while offering elite services at a fair price.

The Challenge

PiVal was aware that there was a huge opportunity for them in the market, but they weren’t sure how to capture it. Not only that, competition was fierce, forcing them to pay a hefty price tag for their existing advertising streams.

pival-home-screen

The Strategy

After intensive market research, nvision developed a Search Engine Marketing strategy that would position PiVal for complete SERP domination.

In order to achieve this, nvision focused on 4 crucial components: local citations and optimization, Search Engine Optimization (SEO), paid advertising through Google AdWords, and a dedicated landing page optimized for conversions.

By leveraging all 4 components, PiVal was able to own the SERP and optimize their click through rate. They sustained top spots in paid and organic results while also showing up in the Local Pack.