YUSC came to us with a fragmented digital presence. The main hub buried information, the catering brand had no booking path, and the campus pub ran event signups through Google Forms. We rebuilt it as one platform.
The Challenge
“Three brands sharing one constraint: sites that constrained the business instead of supporting it.”
— NVISION discovery note
YUSC.ca was meant to be the central hub for student services, but information was buried, layouts were heavy, and the experience broke down on mobile, where most students live. Admin staff couldn’t update content without a developer.
Cornerstone, the catering and events service, ran on a single-scroll page with no service depth, no SEO foundation, and no clear booking path. Internal confusion between Cornerstone and YUSC about who handled which inquiries created friction on both sides.
Break Room had built a strong student following, but its site couldn’t keep up. Event listings stacked endlessly down a single page, registration ran through Google Forms, and the design didn’t match the venue’s Gen-Z energy.
Our Approach
We approached this as one connected ecosystem rather than three separate builds. Each site needed its own identity and purpose, but they had to work together as a coherent whole — and every property needed to give YUSC staff full editing control without dependency on developers.
Step 01
We separated the three brands by purpose, audience, and tone, then identified what they shared underneath — the platform, the admin layer, the team running them.
Step 02
YUSC mobile-first and service-led. Cornerstone polished and bookable. Break Room playful with an interactive event calendar replacing the Google Forms.
Step 03
All three sites delivered on a CMS that gives YUSC staff full editing control across all properties. No more dev tickets for routine updates.
The Work
The numbers that matter.
Sites launched
3
Connected ecosystem
YUSC.ca, Cornerstone, and Break Room each operating as standalone brands on a unified platform.
Developer dependency
Ended
For routine updates
Internal teams now manage all three sites independently, freeing up development cycles.
Inquiry routing
Clarified
Cornerstone + YUSC
No more misdirected inquiries between teams. Each pathway routes to the right group.
Event signups
Unified
Break Room
Discovery, filtering, and registration now happen in one smooth flow instead of across three disconnected tools.
YOUR TURN
Book a 30-minute strategy session.
No pitch, no pressure. You walk away with a plan, either way.
Book a free 30-minute strategy session.
We’ll discuss your goals, identify what’s holding you back, and create a clear path forward—with zero obligation.
We’ll get back to you within 24 hours (usually much sooner) to schedule your call.
Even if we’re not the right fit, you’ll walk away with actionable insights for your business.
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