They had no lead system. Now they have a full growth engine.

A connected system across paid media, email, SMS, and retention turned website traffic into a real lead pipeline for Sun Country Leisure, all in a single season.

Traffic+48%Growth in website visits year over year.

Audience+206%Growth in the combined email and SMS subscriber base year over year.

Lead Generation+255%Increase in leads who engaged with email and went on to place an order.

Click Through Rate 5.2%Above industry standard, across more than 182,000 impressions.

The Challenge

The problem they came to us with.

“It’s been a pleasure to work with the NVISION team. From the content and digital marketing, SEO and PPC efforts, the Sun Country Leisure brand is stronger than ever. I would highly recommend NVISION for all your marketing needs.”

Rachel Mills, Marketing Manager, Sun Country Leisure

Sun Country Leisure had strong in-store sales and a loyal customer base, but almost no digital system behind it. In 2024, in-store sales drove 97% of revenue while online sold just 3%, and there was no structured way to capture a visitor’s interest, follow up with them, or bring them back. Email and SMS marketing were essentially starting from zero, and paid media wasn’t connected to a broader lead nurturing strategy.

For a seasonal retailer with clear peak windows, that gap mattered. Every website visit that didn’t convert or get captured was an opportunity lost, and every past customer without a reason to come back was revenue left on the table heading into the next season.

Our Approach

How we solved it

Step 01

BUILD THE LEAD CAPTURING SYSTEM

We built the infrastructure to capture interest at every touchpoint, in-store, on-site, and through paid media, where almost none existed before.

Pop-up and dedicated sign-up pages with gift card draw incentives
QR code sign-up displays in-store
Social media and paid ad campaigns tied to lead generation, not just awareness

Step 02

BUILD THE LEAD NURTURING SYSTEM

A structured email and SMS calendar was built around product collections, seasonal promotions, and abandoned cart recovery, replacing a largely unused channel.

Welcome series and abandoned cart automation
Seasonal product and promotion campaigns across email and SMS
POS and Mailchimp integration to unify customer data

Step 03

BUILD THE LEAD CONVERSION SYSTEM

Paid media and lifecycle marketing were connected to drive qualified traffic directly toward in-store and online conversion moments.

Paid campaigns tied to giveaways and seasonal offers
SMS marketing to drive urgency around key sales windows
Coupon and offer validation built to bridge online interest and in-store purchase

The Work

What we built.

A fully connected marketing system for Sun Country Leisure, built from the ground up across four stages: capturing interest, nurturing it, converting it, and bringing customers back. Paid media alone generated over 182,000 impressions, reached more than 67,000 users, and delivered a 5.2% click through rate, above industry standard. That traffic fed a subscriber base that grew 206% year over year to over 6,000 contacts across email and SMS.

The nurturing system turned that audience into real engagement. Leads who interacted with email and went on to place an order grew 255% year over year, and the abandoned cart series alone generated close to $12,000 in revenue, verified through a holdout test that confirmed these were purchases the automation actually drove, not sales that would have happened anyway. Website visits grew 48%, and the lead capture channel, which was close to non-existent in 2024, became a consistent source of new contacts season over season.

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