A brand parents actually trust before they walk in the door.

Three great offices. A waiting room nobody could find.

In 12 months: new-patient bookings were up 241%, cost-per-booking  down 58%, and a booking backlog that stretches two months out.

New-patient bookings241%Year-over-year lift, measured by first- appointment confirmations across all three locations.

Appointments · 12mo9,400Up from 3,700 the prior year. Same chairs, same team, more of the right parents.

Cost per booking58%Reduction against 2024. Better creative and a booking flow that actually finishes.

Monthly Bookings612An increase from 85 a month in 2024.  Booking backlog now runs 8 weeks out.

Client Problem

Great care.
A front door THAT nobody could open.

“Our reviews were five stars. Our bookings were flat. The math didn’t work, and we knew the website was the problem.”

— Founder, Kids Dental

Kids Dental had everything a parent could want. Three welcoming
offices. A team that specialised in the under-twelves — the wiggly ones, the scared ones, the kids on the spectrum. Five-star reviews from every parent who made it through the door.

The problem was the door. Their website was an afterthought: a single page per location, a phone number, and a PDF new-patient form. The booking path was “call during business hours.” Parents research at 9pm, after bedtime. By morning they had booked somewhere easier.

Meanwhile the chains were buying “pediatric dentist near me” on Google and sending parents to impersonal intake funnels. Kids Dental was losing, not on care, on findability and on the final thirty seconds of the parent’s decision.

Our Approach

How we solved it

Step 01

Audit the Leak

We followed parents from first Google query
to booked appointment, location by location,
and mapped where they dropped.

Heatmap + session replay
Parent interviews · n=18
Competitive SERP teardown
Call-tracking + attribution

Step 02

Rebuild the Brand + Site

A kid-first visual identity. A three-tap booking
flow. Location pages built for the parent
skimming at a soccer game.

Mascot + tone of voice
Online booking, 3 taps max
Location-specific pages
Insurance + cost transparency

Step 03

Drive Parents to the Door

Paid search + social for near-me intent.
Review-driven local SEO for the long game.
Both timelines run in parallel.

Geo-fenced search ads
Review generation workflow
School-year content calendar
Google Business Profile overhaul

The Work

What we built.

Homepage · Before

Homepage · After

One-tap booking.
 An immediate call icon, consistently on the site for quick connection to the office.  As well as a quick access booking form for ease to pick a date and time.

Organic Search
Growth 64% of the website traffic is attributed to organic search, with a 90% increase over nine months.

Brand system.
A friendly mascot, a confident type voice, and a palette that reads both kid-warm and parent-serious.

Increase in New Patient Bookings.
First-appointment confirmations up 214% year-over-year, blended across all three locations.

The Results

The numbers that matter.

New-patient bookings

241%

Year-over-year

First-appointment confirmations,
blended across all
three locations.

Monthly bookings

612

Peak month

Up from ~85/month in 2024.
Booking backlog now runs 8
weeks out.

Cost per booking

58%

Reduction

Lower CPC on matched ads plus
a funnel that finishes. Same
paid budget.

5-star reviews

1,280

Added in 12mo

Review-request workflow
triggered after each visit. Google
rating held at 4.9.

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Three great offices. A waiting room nobody could find.

Great care.
A front door THAT nobody could open.