Optimizing Visitor Engagement for the Exhibition Place Through Targeted Information Funnels and Clear User Pathways
CLIENT PROBLEM
Exhibition Place is one of Toronto’s most recognized destinations, home to the CNE, professional sports, trade shows, and live entertainment. That recognition is an asset for the brand and a problem for the website.
Visitors arrived looking for event tickets, refunds, and show details that had nothing to do with Exhibition Place itself. Event planners, the audience that actually needed to find them, were getting lost in the noise alongside everyone else.
WHAT WE DID
NVISION built the site around three separate information funnels, one for the visiting public, one for event planners, and one for exhibitors, so each audience reached the information relevant to them without wading through content meant for someone else.
Each funnel was given a distinct conversion goal, a clear call-to-action, and a path designed around what that specific user needed to do next. The result was a site that finally matched the scale and clarity of the brand behind it.
Our Results
YOUR TURN
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