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A website built for speed on any device, for the people who need it most.

360kids' outdated, non responsive website was rebuilt into a fast, mobile first platform that gets young people to help faster and gives donors a clear path to act.

Case Study Hero
MOBILE FIRST REBUILDACCESSA site built around how youth actually reach out, from a phone, in the moment they need it.
FASTER PATH TO HELPFINDABILITYSite structure reorganized around how young people search for support, not how the organization is structured internally.
CLEAR CONVERSION PATHSACTIONA distinct donor journey designed to move visitors from learning about impact to taking action.
BUILT TO MANAGE, NOT WORK AROUNDFLEXIBILITYAn iterative platform the 360kids team can maintain and improve independently.

THE CHALLENGE

The problem they came to us with.

360kids serves two very different audiences through one website, young people looking for immediate support, and donors trying to understand and fund the organization’s impact. The existing site wasn’t built for either. It wasn’t responsive, which mattered most for the audience least likely to be on a desktop. Navigation made it harder than it needed to be to find the right information quickly. And donors had no clear path from learning about the mission to taking action.

Internally, the site was just as difficult. Every update or change fell on a team that needed a platform they could manage, not one they had to fight.

OUR APPROACH

How we solved it

span class=”step active” style=”color: #ff220e;” data-index=”0″>Step 01

AUDIT & DIAGNOSE

We mapped the website against the actual behavior of both audiences, youth seeking support and donors seeking impact, to find where each one was breaking down.

  • Full site and navigation audit
  • Youth access and mobile behavior review
  • Donor journey and conversion path mapping

Step 02

REBUILD WITH BOTH AUDIENCES IN MIND

A modern, fully responsive site was rebuilt around two clear paths, one for youth to find help fast, one for donors to understand impact and act.

  • Mobile first structure built for on the go access
  • Simplified navigation aligned to how youth search for help
  • Distinct donor journey with stronger conversion paths

Step 03
LAUNCH ITERATIVELY & SUPPORT

Rather than a single launch, priority sections went live first, with ongoing improvements built in based on data and real user behavior.

  • Phased rollout prioritizing the most critical sections
  • Continuous optimization based on user trends
  • Ongoing support so the team can manage the site long term

YOUR TURN

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