Let’s be honest here, not everyone has an exciting business. Some of us own great businesses that do really well, but have less-than favourable opportunities for social media content.
But that’s actually a great myth of our time.
Every business has a chance to make their brand exciting and fun – just by coming up with a social media strategy that thinks outside the box.
Take Old Spice as an example. Did you ever think an old-man (sorry to any 20-30 something’s who wear it…or men in their 50’s too – you’re only as old as you feel) deodorant would become a leading example of viral marketing? Because the old spice guy completely turned that brand around and made it a fresh, innovative and youthful brand. If you take a look at their Instagram and Twitter account you would have never thought it would become as iconic as it is now.
It is totally possible to make any business look fresh and eye-catching – you just need to think outside the box. While hiring a strategist is the best way to get the most out of any marketing initiative – especially when it comes to social media. Here are some great tips for you to get started with social media for brands!
Think of a Relevant Contrast – Not Just What’s Relevant
When a business owner starts using Twitter, Instagram or Facebook, posts generally tend to be about their business. Which is completely valid. But then it starts to get repetitive, and users are constantly seeing repetitive content which gives them reason to unfollow you. You want to acquire and retain with social media so you need to think of things that will give users a reason to follow you. Take your market, things they are interested in related to your business and create a campaign out of it.
Incentives For Engagement
If you lack excitement in your brand because of your industry, the only thing you can do is create excitement. Get people excited about what you are doing by drawing them in. Even small incentives go a long way. Gift cards, promo swag, tickets…things you can reward your users with for participating, or just to say thanks. Small contests are a great way to build your community.
But not just any eye-catching photo. Social media loves humour, so adding appropriate humour to your content goes a long way. Especially if it’s shareable. Photos are ideal because people can share them. A graphic campaign that has your branding on it can get people talking about you, and the end-goal is to get people to share it so your brand spreads around to different networks in your community.
These are just some ways you can make your brand look a little fresher. It is possible, you just need to execute it effectively and you can turn a product that was once marketed to and older generation something a different audience think is so cool they want to start using it.