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5 Tips For Boosting Social Media Posts Engagement

Digital Marketing

Madison Mesquita Digital Content Marketer

Are your social media posts performing at a rate you aren’t satisfied with? If so, don’t stress too much. It is challenging to increase your engagement rates on social media platforms due to the constantly changing algorithms and need for new and exciting content. There are many factors to consider in order to have a successful social media platform. 

Thankfully there are ways to help when it comes to boosting social media posts. So, let’s review some tips on how to do so.  

Use Employee Advocacy

When it comes to social media, it is not a one person job. It is very useful to have multiple individuals involved to acquire new ideas and strategies. But, employee advocacy is a huge way to boost your post. If you are starting with a smaller audience, your team can share posts to their audiences. This will increase exposure and help existing posts or new posts on social media.  

Your team can play a big role in how your company and brand is perceived on social media. Try to incorporate some spotlights of your employees or co-workers to showcase your brand and who represents it. 

Interact With Your Audience

When it comes to interacting with your audience, it is important to keep in mind that you don’t just want followers, but relationships. You want your audience to be invested in your page as well as you being invested in them. However, it is easy to draw individuals to your social pages, but harder to keep them engaged and satisfied. 

So, respond to any comments or questions. Ask your audience questions through your posts or stories. When you interact with your audience, your relationships will develop. Additionally, it will help you solidify who your target audience is. 

Use The Proper Hashtags

Hashtags are a great tactic when it comes to getting your page discovered. However, you want to make sure you are using ones that are suited to your company. You don’t want to use all the trending hashtags due to their popularity. It will make it very hard for your posts to get discovered. So, do some hashtag research using platforms like Inflact and try to search up hashtags related to your posts that are industry specific. This will aid your organic reach as well. 

Be Human

Being human online is the best way to be. You do not want to come across as some organization with no brand presence that is posting everything they think you want to see. You want to be vulnerable and talk to your audience as though they are your friends. Crack a funny joke from time to time. It is okay to keep it fun and entertaining while still having a professional persona. That humanizing content will ensure your audience knows you are not a phony and that you want to educate or inform them of your brand and what you do. Not just simply gain a follower.  It will seriously help you when it comes to boosting your social media posts. 

Consistently Track Your Progress & Set Goals

You want to make sure you are improving your engagement rates. You need to be monitoring your progress to ensure you are performing well and don’t need another strategy. As long as there is constant improvement, then you know you are on the right track to reaching your engagement goals. 

However, reaching goals doesn’t happen overnight. You won’t go from 100 followers to 10,000 quickly. So, set benchmarks and celebrate them when you achieve them. Stay focused and consistent to ensure your content is not lacking. Your goals will be achieved as long as you stay consistent. 

If you enjoyed this blog, check out this one on “How Instagram Hashtag Research Can Strengthen Your Following.”

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