Strong leadership is at the core of every successful business. In this episode of Brews & Buzzwords, NVISION CEO George Arabian sits down with Paul Hicks, Senior Advisor at SwitchGear, to discuss what great leadership really looks like in today’s fast-moving business landscape. Paul shares actionable insights on building trust, leading teams through change, and […]

What does thoughtful, strategic AI adoption really look like in modern business? In this episode of Brews & Buzzwords, NVISION CEO George Arabian sits down with Andrew MacLean, CEO of Spark Engine, to discuss how business leaders can integrate AI tools in practical, scalable ways—without falling for the hype. Andrew shares expert advice on aligning […]

Struggling to attract and convert the right leads? Your Ideal Client Profile (ICP) might be the missing link. In this episode of Brews & Buzzwords, Digital Marketing Director Sylvia Wong sits down with Lifecycle Marketing Strategist Petrija Dos Santos to explore how identifying and refining your ICP can dramatically improve your B2B marketing results. Learn […]

Discover how lifecycle marketing can drive long-term growth in this episode of Brews & Buzzwords. NVISION’s Director of Digital Marketing, Sylvia Wong, and CEO, George Arabian, walk through the full customer journey. They cover everything from acquisition to retention and advocacy. You’ll hear real examples, common mistakes to avoid, and practical tips you can apply. […]