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A Handy Guide to Font Pairings

Kristin Shearer

Senior Lead Designer


Apr. 17, 2018

Probably one of the most important rules to remember when it comes to pairing fonts is that there are no rules. It’s more about intuition than anything. For many, however, it’s helpful to stick to some basic guidelines to ensure great looking typography.

Categorizing typefaces

  1. Sans-serif
  2. Serif
  3. Slab-serifs (or Egyptians)
  4. Monospace
  5. Script (or Cursive)
  6. Display (or Decorative)

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