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AgencyAnalytics: Scaling & Going Beyond Metrics (feat. Joe Kindness)
Podcast Episode 37
In this episode of Brews & Buzzwords, NVISION CEO George Arabian sits down with Joe Kindness, CEO of AgencyAnalytics, to talk about his experience building and scaling one of the top reporting platforms for digital agencies. Joe shares how focusing on customer value, sustainable growth, and product innovation helped AgencyAnalytics grow from a small startup into a leader in marketing analytics software. Whether you’re running an agency, launching SaaS, or leading a high-growth team, you’ll get insights on scaling without burning out, hiring for culture, and building tools your customers can’t live without.
Connect with Joe: LinkedIn.com/in/jkindness
The Transcript
From Startup to SaaS Leader
In this episode of Brews & Buzzwords, host George Arabian welcomes Joe Kindness, CEO of AgencyAnalytics, for a deep dive into building and scaling a SaaS business in the competitive world of digital marketing. AgencyAnalytics has become a go-to reporting and analytics platform for agencies worldwide, and Joe pulls back the curtain on the strategies, challenges, and leadership decisions that fueled its success.
Customer-First Growth
Joe shares how the company’s growth was never about chasing vanity metrics—it was about solving real problems for real customers. By listening closely to agency feedback, AgencyAnalytics refined its product roadmap to meet the evolving needs of marketers. This customer-centric approach not only drove retention but also positioned the platform as a trusted partner rather than just another tool.
Scaling Without Losing Your Culture
Scaling quickly can break a company’s culture if it’s not done intentionally. Joe explains how AgencyAnalytics prioritized hiring for cultural fit and alignment with core values, ensuring that every new team member contributed to a collaborative and innovative environment. The focus wasn’t just on filling seats—it was on building a team that would protect and strengthen the company’s DNA.
Product Innovation in a Competitive Space
In an industry where software solutions are constantly emerging, AgencyAnalytics stayed ahead by innovating without overcomplicating the user experience. Joe details the balance between expanding features and maintaining a clean, intuitive interface, along with the importance of resisting the temptation to build features that don’t serve the company’s primary audience.
Leadership That Lasts
Joe leaves listeners with a reminder that sustainable growth isn’t about speed—it’s about direction. By staying true to the company’s mission, listening to customers, and protecting culture, AgencyAnalytics has built a strong foundation for the future. For agency owners, SaaS founders, and business leaders, this episode offers practical lessons on how to scale smart.
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